Manipulated: The 12 Deadly Lies of Ne...
Mark DavenportEach month an estimated five hundred million people are pitched a network marketing or multi-level marketing opportunity that offers them good money and flexible hours. But for every Avon or Amway, there are a hundred charlatan compan...
She's Selling What?!: A Skeptical Hus...
Tim FarrantSo your wife signed up with a network-marketing company, and now you’re tripping over a pile of skepticism, frustration, and a million questions.Oh no. She can’t be serious. These things are scams! Thousands of men across the coun...
All Marketers Are Liars: The Undergro...
Seth GodinSeth Godin's three essential questions for every marketer:"What's your story?""Will the people who need to hear this story believe it?""Is it true?" All marketers tell stories. And if they do it right, ...
Purple Cow: Transform Your Business b...
Seth GodinIn 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve sp...
Duct Tape Marketing (Revised and Upda...
John JantschLearn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that w...
The Referral Engine: Teaching Your Bu...
John JantschThe power of glitzy advertising and elaborate marketing campaigns is on the wane; word-of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even a stranger with si...
Brand Like A Rock Star: Lessons from ...
Steve JonesMake your brand a blockbuster with strategies perfected by the superstars of rock 'n rollBrand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands.Author ...
This 2 Disc CD set contains 1 Audio CD running over 60 minutes and 1 BONUS Data CD containing 3 highly celebrated Digital Books. 1. Guerrilla Marketing: Put Your Advertising on Steroids by Jay Conrad Levinson. 2. How to Get Richer in...
Buyology: Truth and Lies About Why We...
Martin LindstromHow much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surfac...
Online Business Promotion: eCommerce ...
Made for Success19 hours on 16 CDs plus 1 Bonus PDF Workbook Worldwide, there are over 6,000,000 online searches every month for eCommerce with over 33,000,000 search results. In other words, there are a whole lot of people and businesses looking ...
Winning the Story Wars: Why Those Who...
Jonah SachsThe story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break t...
Woo, Wow, and Win: Service Design, St...
Thomas A. StewartWoo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly different than manufacturing. Bestselling authors and ...
The Data-Driven Marketing Agency: Lev...
Roger BryanInside this book, Enfusen Founder Roger Bryan outlines everything you need to systematically implement data-driven marketing in your organization.You'll learn how to implement a successful strategy the very first time based on CMO.com...