Business & Economics - Marketing

31-43 of 43

Manipulated: The 12 Deadly Lies of Ne...

Mark Davenport

Each month an estimated five hundred million people are pitched a network marketing or multi-level marketing opportunity that offers them good money and flexible hours. But for every Avon or Amway, there are a hundred charlatan compan...

Paperback
Published: Sep 2019

She's Selling What?!: A Skeptical Hus...

Tim Farrant

So your wife signed up with a network-marketing company, and now you’re tripping over a pile of skepticism, frustration, and a million questions.Oh no. She can’t be serious. These things are scams! Thousands of men across the coun...

Paperback
Published: Jul 2019

All Marketers Are Liars: The Undergro...

Seth Godin

Seth Godin's three essential questions for every marketer:"What's your story?""Will the people who need to hear this story believe it?""Is it true?"  All marketers tell stories. And if they do it right, ...

Paperback
Published: Apr 2012

Purple Cow: Transform Your Business b...

Seth Godin

In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve sp...

Unabridged CD
Published: Sep 2011

Duct Tape Marketing (Revised and Upda...

John Jantsch

Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that w...

Unabridged CD
Published: Jun 2013

The Referral Engine: Teaching Your Bu...

John Jantsch

The power of glitzy advertising and elaborate marketing campaigns is on the wane; word-of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even a stranger with si...

Unabridged CD
Published: Sep 2011

Brand Like A Rock Star: Lessons from ...

Steve Jones

Make your brand a blockbuster with strategies perfected by the superstars of rock 'n rollBrand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands.Author ...

Paperback
Published: Oct 2011

Guerrilla Copywriting

Jay Conrad Levinson

This 2 Disc CD set contains 1 Audio CD running over 60 minutes and 1 BONUS Data CD containing 3 highly celebrated Digital Books. 1. Guerrilla Marketing: Put Your Advertising on Steroids by Jay Conrad Levinson. 2. How to Get Richer in...

Unabridged CD
Published: Nov 2006

Buyology: Truth and Lies About Why We...

Martin Lindstrom

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surfac...

Paperback
Published: Feb 2010

Online Business Promotion: eCommerce ...

Made for Success

19 hours on 16 CDs plus 1 Bonus PDF Workbook Worldwide, there are over 6,000,000 online searches every month for eCommerce with over 33,000,000 search results. In other words, there are a whole lot of people and businesses looking ...

Unabridged CD
Published: May 2011

Winning the Story Wars: Why Those Who...

Jonah Sachs

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break t...

Unabridged CD
Published: Jul 2012

Woo, Wow, and Win: Service Design, St...

Thomas A. Stewart

Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly different than manufacturing. Bestselling authors and ...

Unabridged CD
Published: Nov 2016

The Data-Driven Marketing Agency: Lev...

Roger Bryan

Inside this book, Enfusen Founder Roger Bryan outlines everything you need to systematically implement data-driven marketing in your organization.You'll learn how to implement a successful strategy the very first time based on CMO.com...

Paperback
Published: Apr 2017
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