The Whuffie Factor is a breakthrough book that provides the strategic map and specific tactics for success in the lucrative but strange and elusive world of online communities.

Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you're using it or not. By becoming part of the conversation, you can start connecting directly t...

Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you're using it or not. By becoming part of the conversation, you can start connecting directly t...

There has truly never been a better time to be an author. For the first time, you have direct access to your readers via the Internet―you can create a community eagerly awaiting your next book. But where do you start? How do sort ...

With so much competition for attention, anyone with a story to tell these days needs to think more like a media executive than a marketer―you're not selling yourself, you're making yourself valuable. Henricks and Shelton show how yo...