This collection of business writings is edited by the creative mind behind THE PURPLE COW, the bestseller that remade marketing. Seth Godin enlisted The Group of 33, AKA The Purple League of America, to contribute brief, pithy blasts ...

This collection of business writings is edited by the creative mind behind THE PURPLE COW, the bestseller that remade marketing. Seth Godin enlisted The Group of 33, AKA The Purple League of America, to contribute brief, pithy blasts ...