Paco Underhill

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Why We Buy: The Science of Shopping

Paco Underhill

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes"...

Abridged CD
Published: Apr 2007
  • 1-1 of 1

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