Pre-Suasion: Channeling Attention for...
Robert B. CialdiniThe author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before that message is d...
What Americans Really Want...Really: ...
Frank LuntzIn this glimpse into the American psyche, pollster Luntz examines the real desires of people today and translates them into information that every business can use.
Chasing Cool: Standing Out in Today's...
Noah Kerner* Mp3 CD Format *. The former creative director and co-CEO of Barneys joins forces with a celebrated 28-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this e...
Carrots and Sticks: Unlock the Power ...
Ian AyresCould you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you've ever tried to meet a goal and came up short, the problem ...
Chasing Cool: Standing Out in Today's...
Noah KernerThe former creative director and co-CEO of Barneys joins forces with a celebrated 28-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imm...
Cheap: The High Cost of Discount Cult...
Ellen Ruppel ShellAtlantic Monthly correspondent Ellen Ruppel Shell uncovers the true cost---in economic, political, and psychological terms---of our penchant for making and buying things as cheaply as possible.
Arriving Today: From Factory to Front...
Christopher MimsThe Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phrase shoppers take for granted“Arriving Today”in this eye-opening investigation into the new rules of ...
Cool: How the Brain's Hidden Quest fo...
Steven QuartzA bold argument that our "quest for cool" shapes modern culture and the global economy. Like it or not, we live in an age of conspicuous consumption. In a world of brand names, many of us judge ourselves and others by the products we ...
Focus on the Customer: Entrepreneural...
Brian TracyNo Description
Focus on the Customer: Entrepreneural...
Brian TracyNo Description
Focus on Your Customer: Profit Growth...
Brian TracyNo Description
Focus on Your Customer: Profit Growth...
Brian TracyNo Description
A Consumers' Republic: The Politics o...
Karen WhiteNo Description
A Consumers' Republic: The Politics o...
Karen WhiteNo Description