Business & Economics - Consumer Behavior

1-8 of 8

Pre-Suasion: Channeling Attention for...

Robert B. Cialdini

The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before that message is d...

Unabridged CD
Published: Sep 2016

What Americans Really Want...Really: ...

Frank Luntz

In this glimpse into the American psyche, pollster Luntz examines the real desires of people today and translates them into information that every business can use.

Unabridged CD
Published: Sep 2009

Chasing Cool: Standing Out in Today's...

Noah Kerner

* Mp3 CD Format *. The former creative director and co-CEO of Barneys joins forces with a celebrated 28-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this e...

Unabridged MP3-CD
Published: May 2007

Carrots and Sticks: Unlock the Power ...

Ian Ayres

Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you've ever tried to meet a goal and came up short, the problem ...

Unabridged CD
Published: Sep 2010

Chasing Cool: Standing Out in Today's...

Noah Kerner

The former creative director and co-CEO of Barneys joins forces with a celebrated 28-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imm...

Unabridged CD
Published: May 2007

Cheap: The High Cost of Discount Cult...

Ellen Ruppel Shell

Atlantic Monthly correspondent Ellen Ruppel Shell uncovers the true cost---in economic, political, and psychological terms---of our penchant for making and buying things as cheaply as possible.

Unabridged MP3-CD
Published: Jul 2009

Phishing for Phools: The Economics of...

George A. Akerlof

Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shil...

Unabridged MP3-CD
Published: May 2016

Cool: How the Brain's Hidden Quest fo...

Steven Quartz

A bold argument that our "quest for cool" shapes modern culture and the global economy. Like it or not, we live in an age of conspicuous consumption. In a world of brand names, many of us judge ourselves and others by the products we ...

Unabridged MP3-CD
Published: Jan 2016
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