Manipulated: The 12 Deadly Lies of Ne...
Mark DavenportEach month an estimated five hundred million people are pitched a network marketing or multi-level marketing opportunity that offers them good money and flexible hours. But for every Avon or Amway, there are a hundred charlatan compan...
She's Selling What?!: A Skeptical Hus...
Tim FarrantSo your wife signed up with a network-marketing company, and now you’re tripping over a pile of skepticism, frustration, and a million questions.Oh no. She can’t be serious. These things are scams! Thousands of men across the coun...
All Marketers Are Liars: The Undergro...
Seth GodinSeth Godin's three essential questions for every marketer:"What's your story?""Will the people who need to hear this story believe it?""Is it true?" All marketers tell stories. And if they do it right, ...
Purple Cow: Transform Your Business b...
Seth GodinIn 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve sp...
Duct Tape Marketing (Revised and Upda...
John JantschLearn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that w...
The Referral Engine: Teaching Your Bu...
John JantschThe power of glitzy advertising and elaborate marketing campaigns is on the wane; word-of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even a stranger with si...
Brand Like A Rock Star: Lessons from ...
Steve JonesMake your brand a blockbuster with strategies perfected by the superstars of rock 'n rollBrand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands.Author ...
This 2 Disc CD set contains 1 Audio CD running over 60 minutes and 1 BONUS Data CD containing 3 highly celebrated Digital Books. 1. Guerrilla Marketing: Put Your Advertising on Steroids by Jay Conrad Levinson. 2. How to Get Richer in...
Buyology: Truth and Lies About Why We...
Martin LindstromHow much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surfac...
Online Business Promotion: eCommerce ...
Made for Success19 hours on 16 CDs plus 1 Bonus PDF Workbook Worldwide, there are over 6,000,000 online searches every month for eCommerce with over 33,000,000 search results. In other words, there are a whole lot of people and businesses looking ...
Winning the Story Wars: Why Those Who...
Jonah SachsThe story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break t...
Woo, Wow, and Win: Service Design, St...
Thomas A. StewartWoo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly different than manufacturing. Bestselling authors and ...
Aaker on Branding: 20 Principles That...
David Aaker"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these...
Creating Signature Stories: Strategic...
David AakerStories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories―intriguing, authentic, and involving narratives―apply the power...
Visibility Marketing: The No-Holds-Ba...
David AvrinThe landscape is littered with the corpses of great products and strong companies that died because of bad marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stu...
The Growth Code: The Key to Unlocking...
Buckley BarlowThe Growth Code was written for forward-thinking, growth-oriented organizations and teams that are committed to building, growing, and improving the digital leaders of tomorrow. It's a handbook for anyone who wants relevant knowledge ...
Everything I Know About Business I Le...
Barry BarnesThe Grateful Dead, one of the most popular bands of all time, still enjoys incredible relevance to this day. But let's admit it, they weren't exactly poster boys for corporate America. Or were they? For an extraordinary 30 years, the ...
Selling the Invisible: A Field Guide ...
Harry BeckwithSELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects in...
What Clients Love: A Field Guide to G...
Harry BeckwithHarry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What...
Contagious: Why Things Catch On
Jonah BergerThe New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world" (Daniel Gilbert, author of the bestseller ...
Invisible Influence: The Hidden Force...
Jonah BergerJonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in his latest New York Times bestseller that i...
Social Marketing: No Money No Experie...
Clif BraunThe old school business model of Network Marketing has been upgraded and refreshed. Tricking your friends into meetings, high pressure sales techniques are out. In this book you will learn what it takes to market yourself socially, b...
Traffic Secrets: The Underground Play...
Russell BrunsonMaster the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. The biggest problem that most...
The Data-Driven Marketing Agency: Lev...
Roger BryanInside this book, Enfusen Founder Roger Bryan outlines everything you need to systematically implement data-driven marketing in your organization.You'll learn how to implement a successful strategy the very first time based on CMO.com...
The Last Prospecting Guide You'll Eve...
Bob BurgAre you out of leads? An easy-to-learn, simple-to-apply, no-fail prospecting system for any network marketer who has ever asked themselves the question;Who do I talk to next now that my original list of names has run out?
Primal Storytelling: Marketing for Hu...
Anthony L. Butler"I woke up to my mother's screams" These are the first words of Anthony Butler's Primal Storytelling. From a fire in Montana to the streets of Fallujah, Iraq, to the war for attention among 1.5 billion websites globally, ...
The Consistency Pill: The 7 Step Syst...
Simon ChanWatching online videos, buying courses, attending conferences, or using the latest app may give you a short-term business boost, but these aren't the answers to unlocking extraordinary and lasting results. The missing supplement to i...
Marketing Automation Unleashed: The S...
Casey CheshireThe Marketer's Manual to All Things AutomatedAt a time when the importance of understanding the world of automated marketing has never been greater, Marketing Automation Unleashed: The Strategic Path to B2B Growth takes readers on an ...
Be a Direct Selling Superstar: Achiev...
Mary ChristensenDirect selling is booming. It's no surprise when you consider the benefits of launching a direct selling business-low start-up costs, strong earning potential, and a flexible work schedule. Currently an estimated 15.6 million people a...
Listen, Sister: Live Your Life and Le...
Debbi CoderWhat can a direct networking business do for you? It can change your life, your family, and your future. It can give you not only the financial freedom you need but the time freedom to enjoy life to the fullest.Debbi and Wendi are liv...