Business & Economics - Marketing

1-27 of 27

Contagious: Why Things Catch On

Jonah Berger

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.Why do some products get more word of mouth than others? Wh...

Unabridged CD
Published: Mar 2013

Marketing for Dummies

Alexander Hiam

Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated ...

Abridged CD
Published: Nov 2007

Selling the Invisible: A Field Guide ...

Harry Beckwith

The transformation from a manufacturing-based economy to one that's all about service has been well documented. Today it's estimated that nearly 75 percent of Americans work in the service sector. Instead of producing tangibles--autom...

Abridged CD
Published: Jan 2008

The Next Great Bubble Boom

Harry S. Dent

For over fifteen years, "New York Times" bestselling author Harry S. Dent, Jr., has been uncannily accurate in predicting the financial future. In his three previous works, Dent predicted the financial recession of the early...

Abridged CD
Published: Sep 2004

The New Rules of Marketing and PR: Ho...

David Meerman Scott

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the...

Unabridged CD
Published: Jul 2009

World Wide Rave: Creating Triggers th...

David Meerman Scott

A World Wide Rave! What the heck is that? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz d...

Unabridged CD
Published: Nov 2009

Book Yourself Solid: The Fastest, Eas...

Michael Port

Original, wildly inspiring, personal, and provocative, BOOK YOURSELF SOLID is an easy-to-follow road map for starting and growing a service business based on seven core self-promotion strategies. The listener will learn how to develop...

Unabridged CD
Published: Jan 2008

How to Become CEO: The Rules for Risi...

Jeffrey Fox

divA No-Nonsense, Common-Sense Guide to Getting to the Top of the TreeHow does one become a CEO? Many people know they want to climb the corporate ladder, but don't have a clue about how to ascend that ladder without losing their grip...

Unabridged CD
Published: Aug 2001

Positioning: The Battle for Your Mind...

Al Ries

This business classic deals with the problems of communicating to a skeptical, media-blitzed public.

Abridged CD
Published: Jun 2004

Guerrilla Marketing 101 Bootlegged!: ...

Jay Conrad Levinson

This 6-volume CD set contains over 5 hours of business-building secrets personally presented by Jay Conrad Levinson, Father of the Worldwide Guerrilla Marketing Revolution. The topics you will learn include: *20 differences between t...

Unabridged CD
Published: Sep 2005

Differentiate or Die

Jack Trout

Learn how to market your business' uniquely valuable qualities, through examples from giants like Walmart as well as smaller success stories.

Unabridged MP3-CD
Published: Oct 2001

Yes!: 50 Scientifically Proven Ways t...

Noah Goldstein

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidde...

Unabridged CD
Published: Feb 2009

The Power of Why: Breaking Out in a C...

C. Richard Weylman

Does your competitor always get the sale, even though your products and service are just as good, if not better? Why are some companies' once-trusted brands now deemed worthless? Do you have to continually sell to your existing custom...

Unabridged CD
Published: Apr 2013

How to Become Filthy, Stinking Rich T...

Mark Yarnell

This is a book about reality - an unpleasant reality that no one seems to want to address. A large number of the population was hit with substantial loss of income and savings during the recent economic meltdown. Many feel that they h...

Unabridged MP3-CD
Published: Mar 2014

You, Inc.

Harry Beckwith

As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most important component of the sale is you. Here Beckwith teams up with his wife, motiv...

Abridged CD
Published: Mar 2007

Duct Tape Marketing (Revised and Upda...

John Jantsch

Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that w...

Unabridged CD
Published: Jun 2013

The Referral Engine: Teaching Your Bu...

John Jantsch

The power of glitzy advertising and elaborate marketing campaigns is on the wane; word-of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even a stranger with si...

Unabridged CD
Published: Sep 2011

Guerrilla Copywriting

Jay Conrad Levinson

This 2 Disc CD set contains 1 Audio CD running over 60 minutes and 1 BONUS Data CD containing 3 highly celebrated Digital Books. 1. Guerrilla Marketing: Put Your Advertising on Steroids by Jay Conrad Levinson. 2. How to Get Richer in...

Unabridged CD
Published: Nov 2006

Online Business Promotion: eCommerce ...

Made for Success

19 hours on 16 CDs plus 1 Bonus PDF Workbook Worldwide, there are over 6,000,000 online searches every month for eCommerce with over 33,000,000 search results. In other words, there are a whole lot of people and businesses looking ...

Unabridged CD
Published: May 2011

Winning the Story Wars: Why Those Who...

Jonah Sachs

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break t...

Unabridged CD
Published: Jul 2012

Woo, Wow, and Win: Service Design, St...

Thomas A. Stewart

Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly different than manufacturing. Bestselling authors and ...

Unabridged CD
Published: Nov 2016

Unthinking: The Surprising Forces Beh...

Harry Beckwith

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one th...

Unabridged CD
Published: Jan 2011

Networking with Millionnaires

Thomas Stanley

In IThe Millionaire Next Door, Tom Stanely identified the millionaires around you. IIn the Millionaire Mind, he told you how they think. Now, he tells you how to get their business. PNETWORKING WITH MILLIONAIRES/P The affluent market ...

Abridged CD
Published: Jul 2001

The Great Formula: The Great Formula ...

Mark Joyner

Praise for THE GREAT FORMULA 'This book reminds me of Isaac Newton's discovery of gravity-a stunningly simple idea that changed the course of history. I've seen The Great Formula create millionaires with surprising speed. IIt's...

Unabridged CD
Published: Oct 2006

Building a StoryBrand: Clarify Your M...

Donald Miller

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.Donald Miller's StoryBrand pr...

Unabridged MP3-CD
Published: Oct 2017

#AskGaryVee: 437 Questions & Answers ...

Gary Vaynerchuk

[*Read by the author - Gary Vaynerchuk]#AskGaryVee: 437 Questions & Answers on the Current State of Entrepreneurship, Business Management, Monetization, Media Platforms, Content, Influencer Marketing, Investing, Leadership, Legacy, Cu...

Unabridged CD
Published: Mar 2016

Sex Money Kiss

Gene Simmons

DIV"Let's face it, just because I stick out my tongue a lot and spit fire doesn't mean I have any qualifications to advise anyone on relationship, money or career issues. I don't. Yet I've lived with a beautiful woman for twenty ...

Unabridged CD
Published: May 2003
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