A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relations...

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.Why do some products get more word of mouth than others? Wh...

The last thing you need to invest in is yet another website rebuild. In fact, that fancy website of yours is nothing more than a beautiful, brand new, solid-gold toilet. If you're not convinced, at least be honest: how much have you s...

How 3 Words Will Change Everything In Your Business (And The World)As a business owner, speaker, entrepreneur, or head of a nonprofit, you've been told you need to find "an idea worth spreading" in order to get your message ...

Paralyzed with fear? Can't get started? Never again!What if we could put our new team members into action immediately? How? With the exact words to say and the exact activities to do. In just a few minutes, our quick start instruction...

If You Want to Get Rich - Build a Power Niche is the magic bullet written by a rainmaker lawyer, "not" an academic in an ivory tower, that shows readers how to implement the strategic marketing process of building a Power Ni...

In this book, you'll learn the definitions behind the 4-point process of PATIENT ACTIVATION. It will also share how 83bar clients (as well as other leading health care organizations) successfully use the model in a wide range of diffe...

Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated ...

Bestselling author Nassim Nicholas Taleb continues his exploration of randomness in his fascinating new book, The Black Swan, in which he examines the influence of highly improbable and unpredictable events that have massive impact. E...

The transformation from a manufacturing-based economy to one that's all about service has been well documented. Today it's estimated that nearly 75 percent of Americans work in the service sector. Instead of producing tangibles--autom...

For over fifteen years, "New York Times" bestselling author Harry S. Dent, Jr., has been uncannily accurate in predicting the financial future. In his three previous works, Dent predicted the financial recession of the early...

THE SCARY TRUTH: The middle-class consumer population―and their buying power―is massively shrinking. Customers are buying less and in fewer categories.THE SILVER LINING: It takes no more work to attract customers from the explosiv...

#1 Globe and Mail Bestseller2016 Small Business Book Awards — Nominated, Marketing categorySticky Brands exist in almost every industry.Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are succe...

Anomaly provides proven financially conscious and easy-to-implement methods for those who want to turn heads, be memorable, and become the anomaly. Rather than rambling about high level topics that turn out to be nothing more than a p...

Ready to Harness the Remarkable Power of Consistency? Everyone wants to achieve long-term success, yet many people fall short. The question is, why? The answer is simple: it's a lack of performance consistency. Consistency is the base...

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the...

A World Wide Rave! What the heck is that? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz d...

Original, wildly inspiring, personal, and provocative, BOOK YOURSELF SOLID is an easy-to-follow road map for starting and growing a service business based on seven core self-promotion strategies. The listener will learn how to develop...

Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you br...

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one th...

divA No-Nonsense, Common-Sense Guide to Getting to the Top of the TreeHow does one become a CEO? Many people know they want to climb the corporate ladder, but don't have a clue about how to ascend that ladder without losing their grip...

This business classic deals with the problems of communicating to a skeptical, media-blitzed public.

Learn how to market your business' uniquely valuable qualities, through examples from giants like Walmart as well as smaller success stories.

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidde...

Does your competitor always get the sale, even though your products and service are just as good, if not better? Why are some companies' once-trusted brands now deemed worthless? Do you have to continually sell to your existing custom...

This is a book about reality - an unpleasant reality that no one seems to want to address. A large number of the population was hit with substantial loss of income and savings during the recent economic meltdown. Many feel that they h...

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes"...

As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most important component of the sale is you. Here Beckwith teams up with his wife, motiv...

The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work.If...

Want to build a six-figure income business? Only a truly engaged and motivated team can get you there. In "Be a Network Marketing Leader," industry superstar Mary Christensen reveals how anyone can cultivate a community that...