Business & Economics - Marketing

1-30 of 69

Sway: The Irresistible Pull of Irrati...

Ori Brafman

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relations...

Paperback
Published: Jun 2009

All Marketers Are Liars: The Undergro...

Seth Godin

Seth Godin's three essential questions for every marketer:"What's your story?""Will the people who need to hear this story believe it?""Is it true?"  All marketers tell stories. And if they do it right, ...

Paperback
Published: Apr 2012

Brand Like A Rock Star: Lessons from ...

Steve Jones

Make your brand a blockbuster with strategies perfected by the superstars of rock 'n rollBrand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands.Author ...

Paperback
Published: Oct 2011

The Content Code: Six essential strat...

Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you br...

Paperback
Published: Mar 2015

Aaker on Branding: 20 Principles That...

David Aaker

"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these...

Paperback
Published: Jul 2014

Creating Signature Stories: Strategic...

David Aaker

Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories―intriguing, authentic, and involving narratives―apply the power...

Paperback
Published: Mar 2018

Visibility Marketing: The No-Holds-Ba...

David Avrin

The landscape is littered with the corpses of great products and strong companies that died because of bad marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stu...

Paperback
Published: Jul 2016

The Growth Code: The Key to Unlocking...

Buckley Barlow

The Growth Code was written for forward-thinking, growth-oriented organizations and teams that are committed to building, growing, and improving the digital leaders of tomorrow. It's a handbook for anyone who wants relevant knowledge ...

Paperback
Published: Nov 2016

Everything I Know About Business I Le...

Barry Barnes

The Grateful Dead, one of the most popular bands of all time, still enjoys incredible relevance to this day. But let's admit it, they weren't exactly poster boys for corporate America. Or were they? For an extraordinary 30 years, the ...

Paperback
Published: Nov 2012

Selling the Invisible: A Field Guide ...

Harry Beckwith

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects in...

Paperback
Published: Mar 2012

What Clients Love: A Field Guide to G...

Harry Beckwith

Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What...

Paperback
Published: Jun 2010

Contagious: Why Things Catch On

Jonah Berger

The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world" (Daniel Gilbert, author of the bestseller ...

Paperback
Published: May 2016

Invisible Influence: The Hidden Force...

Jonah Berger

Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in his latest New York Times bestseller that i...

Paperback
Published: Jun 2017

Twitter Power 3.0: How to Dominate Yo...

Joel Comm

Tweet your company to the top of the market with a tailored approach to TwitterTwitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best bus...

Paperback
Published: Jan 2015

The Mighty Marketer: Your Guide to Ma...

Lori De Milto

Learn everything you need to know to make more money as a freelance medical writer in this easy-to-follow marketing guide. Whether you're a new, aspiring, or seasoned freelance medical writer, you'll discover proven, practical steps t...

Paperback
Published: Aug 2014

The Best Damn Web Marketing Checklist...

Stoney Degeyter

So you want to build a website, or make your current site better? Where do you start? The Best Damn Web Marketing Checklist, Period! 2.0 answers that question and more. Updated for 2017, it is a comprehensive digital marketing guide t...

Paperback
Published: May 2017

The 1-Page Marketing Plan: Get New Cu...

Allan Dib

WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan h...

Paperback
Published: Jan 2016

The Art of Sales, Marketing and the S...

Samantha Dreimann

"Find out what happens when the ultimate entrepreneur meets one of the world's best knockout sales and marketing teams." George Foreman This book will tell you what led up to one of the biggest success stories in the histo...

Paperback
Published: Jun 2015

Customer Centricity: Focus on the Rig...

Peter Fader

Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers and then there is...

Paperback
Published: May 2012

Growth Hacking: Silicon Valley's Best...

Raymond Fong

In Growth Hacking: Silicon Valley's Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley's fast growing tech elite, growth hacking.Raymond and Chad's framework, the ASP...

Paperback
Published: Jan 2017

Death of a Marketer: Modern Marketing...

Andrea Fryrear

"...you need to open this book and start dog-earing every other page."                   - Robert Rose, Chief Strategy Advisor, Content Marketing InstituteMarketing is in critical condition. Hurled into the twenty-f...

Paperback
Published: Feb 2017

Market or Die

Jennifer Fusco

Find your readers.Make your brand memorable.Sell more books. "Jennifer Fusco has put together a comprehensive guide to creatively and productively market your book."-Barbara Vey, Beyond Her Book blog "Romance writers ar...

Paperback
Published: Feb 2015

The Predictable Profits Playbook: The...

Charles E. Gaudet II

Why does an entrepreneur struggling through 80 hours a week only make half as much as another working no more than 40? What actions determine whether you end up with a small business pulling in five figures a year or a billion-dollar ...

Paperback
Published: Mar 2014

Bigger Than This: How to turn any ven...

Fabian Geyrhalter

What do brands like Planet Fitness, Everlane, and Bombas all have in common? They're capturing peoples' emotions and winning customers' hearts. And they are based on commodity products or services.Following the success of his #1 bests...

Paperback
Published: Jan 2018

Going Electric: Tales of Innovation f...

Michael Graber

Going Electric collects tales from the trenches of innovation. The book offers tips on how to foster a culture that produces meaningful innovation, how to handle people and pitfalls along the path, and how to reframe your mindset to g...

Paperback
Published: Dec 2015

Honorable Influence

David Hagenbuch

Few things impact our lives more than marketing, yet few people consider how that influence can be a force for good. Honorable Influence shines the light of Christian faith on the field, revealing how marketers can avoid negative impa...

Paperback
Published: Jul 2016

Fight the Fear: How to Beat Your Nega...

Mandie Holgate

 DO YOU KNOW WHAT'S STANDING BETWEEN YOU AND SUCCESS IN LIFE? IT'S YOU! CHANGE YOUR MINDSET TO DEAL WITH YOUR FEARS AND YOU INCREASE YOUR CHANCES OF SUCCESS.   Fear of failure, fear of public speaking, fear of being you, fear of ask...

Paperback
Published: Jan 2017

Growth Hacker Marketing: A Primer on ...

Ryan Holiday

A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards...

Paperback
Published: Sep 2014

The Owned Media Doctrine: Marketing O...

Taulbee Jackson

"The Petraeus Doctrine for the 21st Century Marketer" The Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the wa...

Paperback
Published: Jul 2013

Duct Tape Marketing: The World's Most...

John Jantsch

Is Your Marketing as Simple, Effective, and Affordable as Duct Tape?Let's face it, as a small business owner, you are really in the business of marketing.  The problem for most small business owners is that they suffer from "mar...

Paperback
Published: Sep 2011
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