Business & Economics - Marketing

1-30 of 120

Sway: The Irresistible Pull of Irrati...

Ori Brafman

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relations...

Paperback
Published: Jun 2009

The Golden Toilet: Stop Flushing Your...

Steve Brown

The last thing you need to invest in is yet another website rebuild. In fact, that fancy website of yours is nothing more than a beautiful, brand new, solid-gold toilet. If you're not convinced, at least be honest: how much have you s...

Paperback
Published: Jan 2020

3 Word Rebellion: Create a One-Of-A-K...

Michelle a. Mazur

How 3 Words Will Change Everything In Your Business (And The World)As a business owner, speaker, entrepreneur, or head of a nonprofit, you've been told you need to find "an idea worth spreading" in order to get your message ...

Paperback
Published: Feb 2019

Quick Start Guide for Network Marketi...

Keith Schreiter

Paralyzed with fear? Can't get started? Never again!What if we could put our new team members into action immediately? How? With the exact words to say and the exact activities to do. In just a few minutes, our quick start instruction...

Paperback
Published: Jan 2019

If You Want to Get Rich Build a Power...

Bruce M. Stachenfeld

If You Want to Get Rich - Build a Power Niche is the magic bullet written by a rainmaker lawyer, "not" an academic in an ivory tower, that shows readers how to implement the strategic marketing process of building a Power Ni...

Paperback
Published: Apr 2019

Patient Activation: 4 Steps Proven to...

Mark Stinson

In this book, you'll learn the definitions behind the 4-point process of PATIENT ACTIVATION. It will also share how 83bar clients (as well as other leading health care organizations) successfully use the model in a wide range of diffe...

Paperback
Published: Jul 2019

No B.S. Marketing to the Affluent: No...

Dan S. Kennedy

THE SCARY TRUTH: The middle-class consumer population―and their buying power―is massively shrinking. Customers are buying less and in fewer categories.THE SILVER LINING: It takes no more work to attract customers from the explosiv...

Paperback
Published: Jun 2019

Sticky Branding: 12.5 Principles to S...

Jeremy Miller

#1 Globe and Mail Bestseller2016 Small Business Book Awards — Nominated, Marketing categorySticky Brands exist in almost every industry.Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are succe...

Paperback
Published: Jun 2019

Anomaly: How to Finally Stand Out fro...

Zack Miller

Anomaly provides proven financially conscious and easy-to-implement methods for those who want to turn heads, be memorable, and become the anomaly. Rather than rambling about high level topics that turn out to be nothing more than a p...

Paperback
Published: Apr 2019

The Consistency Chain for Network Mar...

Jim Packard

Ready to Harness the Remarkable Power of Consistency? Everyone wants to achieve long-term success, yet many people fall short. The question is, why? The answer is simple: it's a lack of performance consistency. Consistency is the base...

Paperback
Published: Nov 2019

The Content Code: Six essential strat...

Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you br...

Paperback
Published: Mar 2015

Manipulated: The 12 Deadly Lies of Ne...

Mark Davenport

Each month an estimated five hundred million people are pitched a network marketing or multi-level marketing opportunity that offers them good money and flexible hours. But for every Avon or Amway, there are a hundred charlatan compan...

Paperback
Published: Sep 2019

She's Selling What?!: A Skeptical Hus...

Tim Farrant

So your wife signed up with a network-marketing company, and now you’re tripping over a pile of skepticism, frustration, and a million questions.Oh no. She can’t be serious. These things are scams! Thousands of men across the coun...

Paperback
Published: Jul 2019

All Marketers Are Liars: The Undergro...

Seth Godin

Seth Godin's three essential questions for every marketer:"What's your story?""Will the people who need to hear this story believe it?""Is it true?"  All marketers tell stories. And if they do it right, ...

Paperback
Published: Apr 2012

Brand Like A Rock Star: Lessons from ...

Steve Jones

Make your brand a blockbuster with strategies perfected by the superstars of rock 'n rollBrand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands.Author ...

Paperback
Published: Oct 2011

Aaker on Branding: 20 Principles That...

David Aaker

"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these...

Paperback
Published: Jul 2014

Creating Signature Stories: Strategic...

David Aaker

Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories―intriguing, authentic, and involving narratives―apply the power...

Paperback
Published: Mar 2018

Visibility Marketing: The No-Holds-Ba...

David Avrin

The landscape is littered with the corpses of great products and strong companies that died because of bad marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stu...

Paperback
Published: Jul 2016

The Growth Code: The Key to Unlocking...

Buckley Barlow

The Growth Code was written for forward-thinking, growth-oriented organizations and teams that are committed to building, growing, and improving the digital leaders of tomorrow. It's a handbook for anyone who wants relevant knowledge ...

Paperback
Published: Nov 2016

Everything I Know About Business I Le...

Barry Barnes

The Grateful Dead, one of the most popular bands of all time, still enjoys incredible relevance to this day. But let's admit it, they weren't exactly poster boys for corporate America. Or were they? For an extraordinary 30 years, the ...

Paperback
Published: Nov 2012

Selling the Invisible: A Field Guide ...

Harry Beckwith

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects in...

Paperback
Published: Mar 2012

What Clients Love: A Field Guide to G...

Harry Beckwith

Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What...

Paperback
Published: Jun 2010

Contagious: Why Things Catch On

Jonah Berger

The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world" (Daniel Gilbert, author of the bestseller ...

Paperback
Published: May 2016

Invisible Influence: The Hidden Force...

Jonah Berger

Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in his latest New York Times bestseller that i...

Paperback
Published: Jun 2017

Social Marketing: No Money No Experie...

Clif Braun

The old school business model of Network Marketing has been upgraded and refreshed. Tricking your friends into meetings, high pressure sales techniques are out. In this book you will learn what it takes to market yourself socially, b...

Paperback
Published: Feb 2014

The Data-Driven Marketing Agency: Lev...

Roger Bryan

Inside this book, Enfusen Founder Roger Bryan outlines everything you need to systematically implement data-driven marketing in your organization.You'll learn how to implement a successful strategy the very first time based on CMO.com...

Paperback
Published: Apr 2017

The Last Prospecting Guide You'll Eve...

Bob Burg

Are you out of leads? An easy-to-learn, simple-to-apply, no-fail prospecting system for any network marketer who has ever asked themselves the question;Who do I talk to next now that my original list of names has run out?

Paperback
Published: Oct 2012

Marketing Automation Unleashed: The S...

Casey Cheshire

The Marketer's Manual to All Things AutomatedAt a time when the importance of understanding the world of automated marketing has never been greater, Marketing Automation Unleashed: The Strategic Path to B2B Growth takes readers on an ...

Paperback
Published: Jan 2020

Be a Direct Selling Superstar: Achiev...

Mary Christensen

Direct selling is booming. It's no surprise when you consider the benefits of launching a direct selling business-low start-up costs, strong earning potential, and a flexible work schedule. Currently an estimated 15.6 million people a...

Paperback
Published: Mar 2013

Be a Network Marketing Leader: Build ...

Mary Christensen

Want to build a six-figure income business? Only a truly engaged and motivated team can get you there. In "Be a Network Marketing Leader," industry superstar Mary Christensen reveals how anyone can cultivate a community that...

Paperback
Published: Dec 2015
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