Business & Economics - Marketing

1-18 of 18

Sway: The Irresistible Pull of Irrati...

Ori Brafman

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relations...

Paperback
Published: Jun 2009

The Golden Toilet: Stop Flushing Your...

Steve Brown

The last thing you need to invest in is yet another website rebuild. In fact, that fancy website of yours is nothing more than a beautiful, brand new, solid-gold toilet. If you're not convinced, at least be honest: how much have you s...

Paperback
Published: Jan 2020

3 Word Rebellion: Create a One-Of-A-K...

Michelle a. Mazur

How 3 Words Will Change Everything In Your Business (And The World)As a business owner, speaker, entrepreneur, or head of a nonprofit, you've been told you need to find "an idea worth spreading" in order to get your message ...

Paperback
Published: Feb 2019

Quick Start Guide for Network Marketi...

Keith Schreiter

Paralyzed with fear? Can't get started? Never again!What if we could put our new team members into action immediately? How? With the exact words to say and the exact activities to do. In just a few minutes, our quick start instruction...

Paperback
Published: Jan 2019

If You Want to Get Rich Build a Power...

Bruce M. Stachenfeld

If You Want to Get Rich - Build a Power Niche is the magic bullet written by a rainmaker lawyer, "not" an academic in an ivory tower, that shows readers how to implement the strategic marketing process of building a Power Ni...

Paperback
Published: Apr 2019

Patient Activation: 4 Steps Proven to...

Mark Stinson

In this book, you'll learn the definitions behind the 4-point process of PATIENT ACTIVATION. It will also share how 83bar clients (as well as other leading health care organizations) successfully use the model in a wide range of diffe...

Paperback
Published: Jul 2019

No B.S. Marketing to the Affluent: No...

Dan S. Kennedy

THE SCARY TRUTH: The middle-class consumer population―and their buying power―is massively shrinking. Customers are buying less and in fewer categories.THE SILVER LINING: It takes no more work to attract customers from the explosiv...

Paperback
Published: Jun 2019

Sticky Branding: 12.5 Principles to S...

Jeremy Miller

#1 Globe and Mail Bestseller2016 Small Business Book Awards — Nominated, Marketing categorySticky Brands exist in almost every industry.Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are succe...

Paperback
Published: Jun 2019

Anomaly: How to Finally Stand Out fro...

Zack Miller

Anomaly provides proven financially conscious and easy-to-implement methods for those who want to turn heads, be memorable, and become the anomaly. Rather than rambling about high level topics that turn out to be nothing more than a p...

Paperback
Published: Apr 2019

The Consistency Chain for Network Mar...

Jim Packard

Ready to Harness the Remarkable Power of Consistency? Everyone wants to achieve long-term success, yet many people fall short. The question is, why? The answer is simple: it's a lack of performance consistency. Consistency is the base...

Paperback
Published: Nov 2019

The Content Code: Six essential strat...

Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you br...

Paperback
Published: Mar 2015

Be a Network Marketing Leader: Build ...

Mary Christensen

Want to build a six-figure income business? Only a truly engaged and motivated team can get you there. In "Be a Network Marketing Leader," industry superstar Mary Christensen reveals how anyone can cultivate a community that...

Paperback
Published: Dec 2015

Manipulated: The 12 Deadly Lies of Ne...

Mark Davenport

Each month an estimated five hundred million people are pitched a network marketing or multi-level marketing opportunity that offers them good money and flexible hours. But for every Avon or Amway, there are a hundred charlatan compan...

Paperback
Published: Sep 2019

She's Selling What?!: A Skeptical Hus...

Tim Farrant

So your wife signed up with a network-marketing company, and now you’re tripping over a pile of skepticism, frustration, and a million questions.Oh no. She can’t be serious. These things are scams! Thousands of men across the coun...

Paperback
Published: Jul 2019

All Marketers Are Liars: The Undergro...

Seth Godin

Seth Godin's three essential questions for every marketer:"What's your story?""Will the people who need to hear this story believe it?""Is it true?"  All marketers tell stories. And if they do it right, ...

Paperback
Published: Apr 2012

Brand Like A Rock Star: Lessons from ...

Steve Jones

Make your brand a blockbuster with strategies perfected by the superstars of rock 'n rollBrand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands.Author ...

Paperback
Published: Oct 2011

Buyology: Truth and Lies About Why We...

Martin Lindstrom

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surfac...

Paperback
Published: Feb 2010

The Data-Driven Marketing Agency: Lev...

Roger Bryan

Inside this book, Enfusen Founder Roger Bryan outlines everything you need to systematically implement data-driven marketing in your organization.You'll learn how to implement a successful strategy the very first time based on CMO.com...

Paperback
Published: Apr 2017
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