"The Petraeus Doctrine for the 21st Century Marketer" The Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the wa...

Is Your Marketing as Simple, Effective, and Affordable as Duct Tape?Let's face it, as a small business owner, you are really in the business of marketing.  The problem for most small business owners is that they suffer from "mar...

Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet.(NOTE: Dozens of renowned marketing, SEO and social media experts have endorsed this SEO book. You can read these expert testim...

The small business guru behind "Duct Tape Marketing" shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the ...

Praise for Subscription Marketing"Fascinating read with clear, concise and actionable strategies to give your ROI a solid boost." - Sheila Green"The book completely changed the way I view my subscription company's appro...

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights....

Find the right pieces to build your marketing strategy. Maybe you feel like you've tried everything without success. Or you've been putting off trying anything because you just don't know where to start. With Minimum Viable Marketin...

Learn how to disqualify bad customers before they even contact you to Get FOUND Online by your ideal customers! If you own a local business with a brick-and-mortar storefront or a service area business with a limited geographic market...

The branding bible for today's globalized world. Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and ...

Learn how to master Google+—the world's fastest-growing social-media serviceAttract followers. Engage enchanting people. Promote your brand.The former Chief Evangelist for Apple knows a superior product when he sees one, and he sees...

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, litt...

Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower you to take on big box companies and distant discounters using your best asset-your ability to bond directly with your consumers. Armed to go &...

Social Media is Not Marketing Simply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it...

Can One Great Presentation Make You Rich?The answer is YES. Packed with battle-tested strategies and formulas to craft audience-retaining powerful presentations, this No B.S. guide is designed to turn any ordinary business into ...

Let's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers.In this new edition of h...

Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential gui...

Your nonconscious mind will filter out more than 99 percent of marketing you "see" today. Traditional marketing simply doesn't work in today's complex world. To reach today's customers and influence their purchases, marketer...

Making Mediation Your Day Job is the definitive guide for any mediator operating or considering a private practice. Dr. Tammy Lenski, a full-time mediator for more than 15 years, demonstrates how to build your practice with minimum st...

Are you ready to become a master of guerrilla marketing and joint ventures, the combined type of smarter marketing necessary for true entrepreneurial success worldwide in any economy and any marketplace. "Guerrilla Marketing and ...

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really w...

Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is gen...

Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn...

Creating marketing campaigns aren't complicated. For some reason, there's a myth that marketing campaigns are only for large organizations, people who have big budgets and well-experienced marketers. If you have a message or a product...

An all-encompassing guide to making the most from multi-channel marketingWritten in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explain...

Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue, that's what the top of the funnel is all about. It can be a marketer's "Paradise City", but without focus, it can quickly bec...

\"The Adventures of Millsport\" charts the growth and development of one of the most highly respected sports marketing agencies in business history. Launched as a 2-person agency in 1975, Millsport grew to service and represent many o...

The dream of content marketing is that it's going to be a magical funnel that drips money into your bank account. Its lure is that it will create an inbound sales machine.But what should you do when it doesn't work like that? Or even ...

Why trying to be the best … competing like crazy … makes you mediocreEvery few years a book—through a combination of the author's unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson's A Wal...

There are more than a million people on LinkedIn with channel marketing job titles and tens of thousands of channel marketing job openings. There were zero books about channel marketing, until now. Marketing Multiplied is your compreh...

Having a strong digital presence is critical for insurance agencies today! And with the seemingly endless number of marketing companies espousing their strategies, and tactics where do you start? The 7 Pillars of Digital Marketing for...